I’m An, a business student with experience across academic and applied research. This portfolio introduces who I am and presents selected work relevant to a Research Intern role: a peer-reviewed paper, market research support, and an industry-evaluated case pitch. Together, these pieces show how I research, analyse, and turn findings into clear strategic output.
I do not try to know everything.
I stay with what feels meaningful
until it becomes clear.
Joy in the process
Work with meaning
Clarity of purpose
how people choose
trust and perception
systems behind behavior
A business student at RMIT University Vietnam, majoring in Economics and Finance. My work has moved across market research, consumer behaviour, and strategic analysis, with growing interest in fintech, sustainability, and digital transformation in emerging markets.
I am not curious about everything. But when something feels meaningful, I want to understand it fully. Curiosity has been how I find beauty in ideas, systems, and overlooked details. It is also why I care about research. I value the part of research where a broad question becomes clear enough to say something true.
A cross-country study (Vietnam × France) on how blockchain-verified sustainability information reshapes electronic word-of-mouth and purchase commitment in the luxury resale market.
Independent strategy support for a digital lending product: market landscape, consumer pain points, and a feature-prioritization & acquisition playbook.
Competitive analysis using game theory on omnichannel conflict in Vietnam's skincare market. Evaluated by Beiersdorf regional representatives.